This comprehensive wayfinding system features a family of 15 carefully crafted pictograms designed for a modern sports facility. The project focuses on creating a cohesive visual language that effectively communicates various sports and amenity areas while maintaining accessibility and universal understanding.
The design approach emphasizes minimalism and geometric precision, with each pictogram constructed on a rigorous grid system. This methodical framework ensures consistency across the entire family while allowing for distinctive characteristics of each activity to shine through. The pictograms are optimized for various applications, from large-scale environmental graphics to smaller digital displays, maintaining their legibility and impact across different sizes.
The project demonstrates the balance between creative expression and functional design, where aesthetic choices serve to enhance rather than overshadow communication clarity. While primarily designed in black and white to ensure maximum versatility, the system includes optional color variations that can be adapted to different brand environments.
